How ABS Stopped Losing Families Online and Filled Their Pipeline With an AI Assistant

AI Automation · Achievement Behavior Services

Finding the right therapy for your child is already stressful. The last thing a parent needs is a confusing website form standing in their way.

Achievement Behavior Services (ABS) was dealing with exactly that. Families were landing on their site, starting the intake process, and then just... leaving. The form was too long, too cold, and too much to deal with in an already emotional moment.

That's where Ellie came in.

We built Ellie — a friendly AI assistant that lives on the ABS website and guides parents through intake like a real conversation, not a government form. She runs 24/7, speaks Spanish if needed, collects insurance cards right in the chat, and automatically saves everything to the team's CRM the moment a parent is done.

The problem before Ellie

The office team was doing everything manually. A parent would fill out a form, an email would arrive, and someone on the team would spend time copying that information into Monday.com by hand. If a parent uploaded an insurance card, it went through email — messy, slow, and easy to lose track of.

Worse, a lot of parents never even finished. They'd start the form, get distracted or overwhelmed, and close the tab. Those leads were just gone.

What Ellie does

Ellie starts with a warm welcome and walks parents through everything one step at a time. She checks location eligibility upfront so nobody wastes time. She validates contact details, confirms the child's age, and lets parents upload their insurance card directly in the chat window — no email, no scanning, no back and forth.

If a parent goes quiet mid-conversation, Ellie nudges them after 45 seconds with a simple "Still there?" That one small thing rescues a surprising number of leads that would have otherwise walked away.

The moment a parent finishes, Ellie automatically creates their profile in Monday.com and sends the team an instant email alert with a direct link. Zero manual work.

The results from the actual data

These numbers come directly from the Supabase database powering Ellie:

Before Ellie, every single one of those 64 leads would have required manual copy-pasting. Now the team opens Monday.com and the work is already done.

The bottom line

Ellie didn't just make the intake process nicer. She made it measurably more effective. Families get a faster, warmer experience. The ABS team spends zero time on data entry. And leads that used to slip through the cracks are now being captured automatically, around the clock.